Pumpndo

Project Details

Julie, creator of the Pumpndo, teamed up with Envigor to develop the branding for her hands- free breast pump accessory in preparation for a national launch at MommyCon Chicago 2017.

A brand style and message was crafted with special consideration to the target market: busy working moms, along with product packaging and tradeshow materials including business cards, rackcards, and retractable banner. Envigor also handled art direction for a product and lifestyle photoshoot, as well as a product video, which were later incorporated into various print and online marketing endeavors. The result was a more cohesive yet authentic brand that connects with hard working moms on a personal level.