MuskegonVotes

In partnership with CMF Marketing and Events, Envigor developed the branding and community marketing campaign for the City of Muskegon’s get out the vote initiative. The brand and campaign was launched in 2020 to promote voter participation in the upcoming election among city residents. The objective was to create a striking brand that residents could recognize and trust accompanied by a messaging strategy that would inspire them to take action. Among the deliverables was a striking brand identity, social media branding, a print and digital ad campaign, and graphics for a mobile voting unit.