Responsive menu icon
Scroll to the top.

Helpful Marketing Ideas for Photographers: Part 2

January 30th, 2012
Helpful Marketing Ideas for Photographers: Part 2 - Envigor

This post is the second installment of a 2 part series on marketing advice for photographers. If you missed the first part, read it here.  

Don’t lose track of your purpose. What do you want to get out of your website? Will you be using it mainly as an online portfolio that you can refer your clients to, or is your goal to more effectively engage your client base with a blog? Perhaps you’d like an online store where you can sell your work. Many professional photographers also have some sort of login system where clients can go to view their images and order prints. Regardless of what you decide, it’s important to communicate your website’s purpose to the designer or developer if you are working with one.

Functionality is as important as creativity. Yes, you want your website to help distinguish you and your brand from your competition – but not for the wrong reasons. Photographers often choose to incorporate Flash video, an often unreliable platform for those with out of date versions or mobile devices such as the popular iPhone, iPad and iPod Touch. What many don’t know is that achieving a striking and dynamic website is possible using jQuery and other types of viewer-friendly coding techniques.

Less is usually more. As a photographer, you don’t want your work and your brand’s value overpowered by the design of your website. Just as an art gallery ops for a muted color scheme and cohesive layout, you want your website to complement your work. This doesn’t mean that you have to go the boring route, though. Work with a designer to create a visual atmosphere that both grabs your viewer’s attention and complements your images.

Keep your viewers in mind. Another important aspect of your website to consider, both in terms of functionality and aesthetics, is the gallery. There are many options out there, some dynamic and interactive and others more static and typical. The key is to choose one that you like that will also work well (both technically and design-wise) and is appropriate for your target market. If your clientele is younger and technologically inclined you might want to opt for a more fun and unique gallery, while an older audience might appreciate something more classic and easier to browse.

Don’t forget about maintenance. As an active photographer you will probably be adding content, including new photos and information, quite frequently.  If this is the case, you might want to consider getting a CMS, or content management system, developed, especially if you aren’t versed in HTML and other coding languages. With a CMS in place, you will be able to edit virtually any part of your website via a user-friendly interface that requires no knowledge of code.

Still have questions? Leave us a comment or shoot us a message; we’d love to help!

Author: Amanda Mazur
Posted on: January 30th, 2012
Category: Photography
Tags: branding, Identity, marketing, Photography, web design
Amanda Mazur - Head of Creative at Envigor.
Amanda takes charge of all creative design work at Envigor, from designing your logo to laying out your website. She is also a graduate of Baker College with a Bachelors degree in Graphic Communications with a minor in Marketing, and is experienced in print and web design, typography, identity creation and branding. Find out more about Amanda...

Contact Us

We'd love to hear from you! Leave your contact information and message below, and we will be in touch soon.

Hours of Operation

$$$ Envigor - West Michigan Web Design - Servicing Muskegon, Ludington, Shelby, and beyond.
cash, check, credit card, invoice, paypal
Rated 5/5 based on 8 customer reviews
Pleasant to Work With - by , March 4, 2015
5/ 5stars
Envigor Design did an awesome job with our company's website. They put together a great site in a timely manner and provided quick and thorough responses to all our questions/requests. All of this was provided at a reasonable price. They are very pleasant to work with and I highly recommend them. Thanks Andy and Amanda!
Amazing to Work With - by , November 3, 2014
5/ 5stars
Andy and Amanda of Envigor Design were amazing to work with in designing our new website. We continue to use them for print materials as well. They clearly layout the process and work very hard to make everything very easy. They continue to exceed our expectations!
Innovative and Professional - by , October 29, 2014
5/ 5stars
The White Lake Area Chamber of Commerce highly recommends Envigor Design! It has been a great experience working with Andy and Amanda as they designed and created our new logo and website design. They listened to what we needed in a site and have responded in a timely manner to complete the project. We are very proud of our beautiful web site plus it is user friendly for our members, community and visitors. They are both very communicative, patient, innovative and professional. We enjoy having a continued working relationship with them still today!
Highly Recommend - by , October 27, 2014
5/ 5stars
The creative folks at Envigor have helped us establish an attractive web presence that provides excellent information and customer service. Andy and Amanda helped make our vision a reality through their excellent questions and design talents. In addition to leading our site creation, they have provided excellent support services and have been willing to help us problem-solve and keep us up to date and relevant. We enjoy working with Envigor and highly recommend their services.
Great to Work With - by , October 25, 2014
5/ 5stars
I was referred to Envigor from another website developer that couldn't help with our project. Andy and Amanda were great to work with - heard what I was asking for and put it out there. The support we've received since going live has been great. I would and have recommended them to others!
Extremely Professional - by , November 27, 2013
5/ 5stars
Andy was extremely professional and easy to work with while designing our website. The website turned out great and Andy and Amanda are both great at getting back quickly when I have a question or need some help.
They were fantastic - by , July 18, 2011
5/ 5stars
I found Envigor through a side project they did on Etsy. I was looking for a designer for a website and marketing products. I'm on the complete other side of the country from Envigor. They were fantastic. I've never worked with a graphic designer before, but I can't imagine the process going any smoother than it did. It felt like Amanda was beside me as I opened my business. She was smart, professional, and put up with my mood swings gracefully. (I would like the logo one day, and then email her back the next day saying I didn't.) I could not have asked for someone more responsive. Emails were always answered immediately, with usually more information that I expected. Envigor delved pretty deeply into what kind of branding would best play to my business's strengths, and created something beautiful. I can't recommend them highly enough.
An Easy Experience - by , April 7, 2011
5/ 5stars
Working with Andy and Amanda was an easy experience. They listened to what we wanted and then put their creative and technical spin on it to end up with a great product. Thank you guys for your help! The Weathervane Inn
We hope everyone enjoyed a nice Thanksgiving. To work off that turkey, we recommend getting out for some Small Business ...
via Facebook on 11-24-18 Visit us on Facebook