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Building an Effective Website with Free Analytic Tools

April 30th, 2012
Building an Effective Website with Free Analytic Tools - Envigor

A website can be a powerful tool to attract new customers and to keep current ones up-to-date with all of your latest products and services, but one major consideration that you can’t overlook is your site’s “ease-of-use”. You need to ensure that your visitors can easily obtain information and navigate from one section to another, and until these goals are met, your website will not be nearly as influential as you might have hoped.

A lot of planning and strategy is involved in achieving the right balance of information and visuals as well as a logical and friendly structure of navigation. While it’s easy to slap together a bunch of informative pages and be done with it, your visitors probably wont be willing to drudge through tedious copy to get to the information they need. This, of course, will probably result in them leaving your website, and may just turn them off to your company or organization altogether.


So, how do you know if visitors are getting the most out of your website?

 That’s where website analytics come into play.

Analytics refer to the collection and analysis of web traffic data for the purpose of understanding how visitors use and navigate your website. As you can imagine, such insights are highly valuable for improving and maintaining an effective website.

There are various tools out there today that provide you with detailed analytics for your site, from the duration of a page to the actual location of the visitor, and many of them are free. Two free tools that we are currently and recommend to our clients are Google Analytics and Mouse Flow.


Google Analytics

We recommend that anyone with a website register with Google Analytics, as it is an excellent free resource that offers insightful data on your website’s visitors. Although to fully understand and take advantage of the service some learning is required, here are a few key uses and benefits:

  • Content Analytics – A breakdown of how often users visit each page on your website, how long each visit is, and how they get from page to page.
  • Social Media Reports – This helps monitor how visitors access your site through social media sites as well as your overall social impact.
  • Conversion Tracking – This is used with ecommerce sites to find out how shoppers enter and leave your site and at what point in the checkout process.
  • Real-Time Tracking – A new feature (still in beta), that allows your to see visitor information in real-time.

Google Analytics Dashboard


Mouse Flow

Although we’ve only been using this service for a little over a month now, it seems to offer some unique data that Google Analytics doesn’t. They have tiered plans as well as a free version, which we are currently using, that offers a limited amount of information but is still very useful. Some of Mouse Flow’s key features include:

  • Website Statistics – A lot of the same data that Google Analytics provides (Google’s service is a lot more extensive though).
  • Recordings – This lets you actually see mouse movements, clicks, mouse scrolls, and form interaction. This is a great resource to see if your visitors are interacting with your site’s features the way that you intended.
  • Click and Movement Heat-maps – This gives you a visual of your visitor’s movements on each page, allows you to see where your website’s “hot spots” are and which sections you can improve on your site.

Mouse Flow “Hover” Heat-map



  • In order to keep ahead of the curve and to make sure that your website is doing its job, you need to monitor website traffic in one way or another.
  • There are various tools available, many of them free, such as Google Analyics or Mouse Flow, that can provide you with valuable analytics.
  • Take the information gathered from analytic tools and use it to improve your website visitor’s experiences.


So, what do you think: Are you doing enough to monitor your website’s traffic?

Author: Andy
Posted on: April 30th, 2012
Category: Marketing
Tags: Analytics, Small Business, web design
Andy - Head of Development at Envigor.
Andy handles the technical side of things at Envigor, from developing your website to troubleshooting and support. With vast experience in HTML/CSS, Javascript/jQuery, PHP, and Wordpress, he enjoys a good challenge and isn’t afraid to go the extra mile. Find out more about Andy...

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Pleasant to Work With - by , March 4, 2015
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Envigor Design did an awesome job with our company's website. They put together a great site in a timely manner and provided quick and thorough responses to all our questions/requests. All of this was provided at a reasonable price. They are very pleasant to work with and I highly recommend them. Thanks Andy and Amanda!
Amazing to Work With - by , November 3, 2014
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Andy and Amanda of Envigor Design were amazing to work with in designing our new website. We continue to use them for print materials as well. They clearly layout the process and work very hard to make everything very easy. They continue to exceed our expectations!
Innovative and Professional - by , October 29, 2014
5/ 5stars
The White Lake Area Chamber of Commerce highly recommends Envigor Design! It has been a great experience working with Andy and Amanda as they designed and created our new logo and website design. They listened to what we needed in a site and have responded in a timely manner to complete the project. We are very proud of our beautiful web site plus it is user friendly for our members, community and visitors. They are both very communicative, patient, innovative and professional. We enjoy having a continued working relationship with them still today!
Highly Recommend - by , October 27, 2014
5/ 5stars
The creative folks at Envigor have helped us establish an attractive web presence that provides excellent information and customer service. Andy and Amanda helped make our vision a reality through their excellent questions and design talents. In addition to leading our site creation, they have provided excellent support services and have been willing to help us problem-solve and keep us up to date and relevant. We enjoy working with Envigor and highly recommend their services.
Great to Work With - by , October 25, 2014
5/ 5stars
I was referred to Envigor from another website developer that couldn't help with our project. Andy and Amanda were great to work with - heard what I was asking for and put it out there. The support we've received since going live has been great. I would and have recommended them to others!
Extremely Professional - by , November 27, 2013
5/ 5stars
Andy was extremely professional and easy to work with while designing our website. The website turned out great and Andy and Amanda are both great at getting back quickly when I have a question or need some help.
They were fantastic - by , July 18, 2011
5/ 5stars
I found Envigor through a side project they did on Etsy. I was looking for a designer for a website and marketing products. I'm on the complete other side of the country from Envigor. They were fantastic. I've never worked with a graphic designer before, but I can't imagine the process going any smoother than it did. It felt like Amanda was beside me as I opened my business. She was smart, professional, and put up with my mood swings gracefully. (I would like the logo one day, and then email her back the next day saying I didn't.) I could not have asked for someone more responsive. Emails were always answered immediately, with usually more information that I expected. Envigor delved pretty deeply into what kind of branding would best play to my business's strengths, and created something beautiful. I can't recommend them highly enough.
An Easy Experience - by , April 7, 2011
5/ 5stars
Working with Andy and Amanda was an easy experience. They listened to what we wanted and then put their creative and technical spin on it to end up with a great product. Thank you guys for your help! The Weathervane Inn