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Why mobile is a big deal

September 21st, 2015
Why mobile is a big deal - Envigor

Do you have a website that you’re happy with? You do? Great! Every business needs a killer website. That’s a well-known fact.

But earlier this year, a change to Google’s ranking algorithm has been spurring businesses around the globe to ask another important question about their websites:

Is my website mobile-friendly?

We’ll tell you exactly what Google changed in a minute, but for now, let’s start with a definition.

A mobile-friendly website is a website that can be easily and comfortably navigated on any mobile device.

  • No excess zooming in and out required
  • No dragging tiny blocks of text across the screen in order to read them
  • No accidentally clicking the wrong links because they’re all situated too close together

With a mobile-friendly version of a website, you get the same information as the desktop version, but the navigation is simple and clean for use on a mobile phone.


So why is mobile-friendliness all of the sudden so important?

For a long while, it has been recommended that businesses develop mobile-friendliness for their sites. Just think of how much people use their phones to browse the net, and it makes sense. But this feature only recently became exceptionally important when Google got involved.

On April 21st, Google adjusted their ranking signal so that all mobile-friendly sites automatically got a higher search engine ranking over non-mobile-friendly sites. And they have special stipulations about it. Your site can’t just be viewable from a mobile phone. It’s got to look great and be easy to use.

Ok, breathe.

If you’ve been reading about this Google change elsewhere (called “Mobilegeddon” by a few alarmists), you might be sinking into panic mode. But that’s not really necessary. This is indeed a big alteration for Google’s ranking system, and it’s certainly something that all businesses should be paying attention to. But it’s a completely fixable issue.


So How Do You Make Your Website Mobile-Friendly?

First, go ahead and check your website’s phone-friendliness with Google’s Mobile-Friendly Test. They’ll analyze it and give you feedback.

If you need to make changes, the most practical way to attain mobile-friendliness is to use what’s called responsive design.

This practice creates website layouts that automatically adjust to the size and specifications of mobile devices. In other words, your website is able to adjust itself to have beautiful navigation and ease-of-use on desktops, laptops, mobile phones, and tablets.

And this is where we come in. You can learn more about our responsive design process here. And if you’re not sure whether or not your website could benefit from responsive design, we’d be happy to review your current site and offer advice.

There’s no reason to go into panic mode about this new development. But we do encourage you to use the Google test and make adjustments with responsive design if necessary. With the increasing significance of web presence and search engine rankings, this could make a huge difference for your business from now on.

Author: Faye
Posted on: September 21st, 2015
Category: Web Design
Tags: Google +, mobile friendly, responsive, search engine optimization, seo, web design
Faye Christiansen - Copywriter + Strategy.
As the copywriter at Envigor, Faye helps to create quality content for your website and craft the perfect message for your print marketing pieces.She is a graduate of the University of Michigan with a bachelor’s degree in Screen Arts and Cultures. Faye has experience writing articles, web content, press releases, and SEO content. Find out more about Faye...

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Pleasant to Work With - by , March 4, 2015
5/ 5stars
Envigor Design did an awesome job with our company's website. They put together a great site in a timely manner and provided quick and thorough responses to all our questions/requests. All of this was provided at a reasonable price. They are very pleasant to work with and I highly recommend them. Thanks Andy and Amanda!
Amazing to Work With - by , November 3, 2014
5/ 5stars
Andy and Amanda of Envigor Design were amazing to work with in designing our new website. We continue to use them for print materials as well. They clearly layout the process and work very hard to make everything very easy. They continue to exceed our expectations!
Innovative and Professional - by , October 29, 2014
5/ 5stars
The White Lake Area Chamber of Commerce highly recommends Envigor Design! It has been a great experience working with Andy and Amanda as they designed and created our new logo and website design. They listened to what we needed in a site and have responded in a timely manner to complete the project. We are very proud of our beautiful web site plus it is user friendly for our members, community and visitors. They are both very communicative, patient, innovative and professional. We enjoy having a continued working relationship with them still today!
Highly Recommend - by , October 27, 2014
5/ 5stars
The creative folks at Envigor have helped us establish an attractive web presence that provides excellent information and customer service. Andy and Amanda helped make our vision a reality through their excellent questions and design talents. In addition to leading our site creation, they have provided excellent support services and have been willing to help us problem-solve and keep us up to date and relevant. We enjoy working with Envigor and highly recommend their services.
Great to Work With - by , October 25, 2014
5/ 5stars
I was referred to Envigor from another website developer that couldn't help with our project. Andy and Amanda were great to work with - heard what I was asking for and put it out there. The support we've received since going live has been great. I would and have recommended them to others!
Extremely Professional - by , November 27, 2013
5/ 5stars
Andy was extremely professional and easy to work with while designing our website. The website turned out great and Andy and Amanda are both great at getting back quickly when I have a question or need some help.
They were fantastic - by , July 18, 2011
5/ 5stars
I found Envigor through a side project they did on Etsy. I was looking for a designer for a website and marketing products. I'm on the complete other side of the country from Envigor. They were fantastic. I've never worked with a graphic designer before, but I can't imagine the process going any smoother than it did. It felt like Amanda was beside me as I opened my business. She was smart, professional, and put up with my mood swings gracefully. (I would like the logo one day, and then email her back the next day saying I didn't.) I could not have asked for someone more responsive. Emails were always answered immediately, with usually more information that I expected. Envigor delved pretty deeply into what kind of branding would best play to my business's strengths, and created something beautiful. I can't recommend them highly enough.
An Easy Experience - by , April 7, 2011
5/ 5stars
Working with Andy and Amanda was an easy experience. They listened to what we wanted and then put their creative and technical spin on it to end up with a great product. Thank you guys for your help! The Weathervane Inn