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Why Do I Need A Website When There’s Facebook?

November 2nd, 2011
Why Do I Need A Website When There’s Facebook? - Envigor

With free social networking and media websites, such as Facebook and Twitter, touting hundreds of millions of active users, you might be wondering, “Why do I even need a website?” While there is a definite advantage to utilizing these sites for your marketing endeavors, there are also limitations, as with any free service or platform.

Branding/Creative Freedom – One of the main downfalls of using social networking/media as your only means of connecting with your market is the fact that there is only so much leeway when designing the look of your page. Yes, you can customize colors and backgrounds on Twitter and create tabs and applications on Facebook, but at the end of the day, the overall design of your page is still based on the brand of that particular site.

Exposure/SEO – Although the most popular social sites do boast hundreds of millions of users, you still have to consider how those many users will find your page. Facebook does offer businesses advertising investments, but what about the many Internet users that are searching for businesses on Google and other search engines? Your Facebook page might show up in the results, but you don’t have the advantage of utilizing search engine optimization like you do on your own website. By relying solely on free social networking/media sites you are limiting your exposure in the search results pages.

Content Control – All social networking and media sites have their own Terms and Conditions as far as sharing content goes, but how many people actually read them? If copyrights concern you, you might want to consider how the website that you’re uploading your content to will use it. For example, it wasn’t too long ago that every image on Flickr ended up for sale.

With your own website you, and your developer, are able to control every aspect of the site, from the overall design to the technology that you use to make it function and the content that you present to your visitors.

All in all, if you are serious about growing your business, being active in the social networking and media world is an important component, but not an all out solution. It is important to know that, according to research done for a recent Entrepreneur article, “Only 22 percent of those of us online in the U.S. visit a branded social networking page such as those found on Facebook, while 62 percent of us regularly visit branded websites.”

The best approach to successfully marketing your business on the Internet is to develop your website as a headquarters for all of your online activity. From there, you can find out which type (or types) of social sites your target market frequents and use that to engage and direct them back to your home base.

Author: Amanda
Posted on: November 2nd, 2011
Category: Social Media
Tags: facebook, seo, Small Business, Social Media, web design
Amanda - Head of Creative at Envigor.
Amanda takes charge of all creative design work at Envigor, from designing your logo to laying out your website. She is also a graduate of Baker College with a Bachelors degree in Graphic Communications with a minor in Marketing, and is experienced in print and web design, typography, identity creation and branding. Find out more about Amanda...

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Pleasant to Work With - by , March 4, 2015
5/ 5stars
Envigor Design did an awesome job with our company's website. They put together a great site in a timely manner and provided quick and thorough responses to all our questions/requests. All of this was provided at a reasonable price. They are very pleasant to work with and I highly recommend them. Thanks Andy and Amanda!
Amazing to Work With - by , November 3, 2014
5/ 5stars
Andy and Amanda of Envigor Design were amazing to work with in designing our new website. We continue to use them for print materials as well. They clearly layout the process and work very hard to make everything very easy. They continue to exceed our expectations!
Innovative and Professional - by , October 29, 2014
5/ 5stars
The White Lake Area Chamber of Commerce highly recommends Envigor Design! It has been a great experience working with Andy and Amanda as they designed and created our new logo and website design. They listened to what we needed in a site and have responded in a timely manner to complete the project. We are very proud of our beautiful web site plus it is user friendly for our members, community and visitors. They are both very communicative, patient, innovative and professional. We enjoy having a continued working relationship with them still today!
Highly Recommend - by , October 27, 2014
5/ 5stars
The creative folks at Envigor have helped us establish an attractive web presence that provides excellent information and customer service. Andy and Amanda helped make our vision a reality through their excellent questions and design talents. In addition to leading our site creation, they have provided excellent support services and have been willing to help us problem-solve and keep us up to date and relevant. We enjoy working with Envigor and highly recommend their services.
Great to Work With - by , October 25, 2014
5/ 5stars
I was referred to Envigor from another website developer that couldn't help with our project. Andy and Amanda were great to work with - heard what I was asking for and put it out there. The support we've received since going live has been great. I would and have recommended them to others!
Extremely Professional - by , November 27, 2013
5/ 5stars
Andy was extremely professional and easy to work with while designing our website. The website turned out great and Andy and Amanda are both great at getting back quickly when I have a question or need some help.
They were fantastic - by , July 18, 2011
5/ 5stars
I found Envigor through a side project they did on Etsy. I was looking for a designer for a website and marketing products. I'm on the complete other side of the country from Envigor. They were fantastic. I've never worked with a graphic designer before, but I can't imagine the process going any smoother than it did. It felt like Amanda was beside me as I opened my business. She was smart, professional, and put up with my mood swings gracefully. (I would like the logo one day, and then email her back the next day saying I didn't.) I could not have asked for someone more responsive. Emails were always answered immediately, with usually more information that I expected. Envigor delved pretty deeply into what kind of branding would best play to my business's strengths, and created something beautiful. I can't recommend them highly enough.
An Easy Experience - by , April 7, 2011
5/ 5stars
Working with Andy and Amanda was an easy experience. They listened to what we wanted and then put their creative and technical spin on it to end up with a great product. Thank you guys for your help! The Weathervane Inn