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A Quick Guide to Pinterest

January 3rd, 2012
A Quick Guide to Pinterest - Envigor

Pinterest, the hot new social bookmarking site that is not even a year old, has exploded in popularity with nearly 4.5 million users from all over the world to date. What is Pinterest and why is it so popular, you ask?

As defined by the creators, a small startup from Palo Alto, California, “Pinterest lets you organize and share all the beautiful things you find on the web.” Think of it as having multiple bulletin boards on your wall at home; when you come across an image or article in a book or magazine, you can save it for future reference by pinning it on your board. Pinterest uses the same concept but virtually, with images and short descriptions and links back to the original source.

How does Pinterest work?

Many people use Pinterest, from industry professionals to stay at home moms. Some use it to catalog inspiration and ideas, others use it identify trends and even promote their own products. Whatever the case, you begin by creating ‘boards’ based on the type of images or ‘pins’ that you’d like to populate it with. For example, you might want to have a board for DIY projects, a board for recipes, a board for decorating and so on.



The next step is to find images to pin. You can do this by browsing what other users have pinned based on category, or by installing the Pin It button to your browser’s bookmark bar so that you can pin images while searching the web. You can also upload your own images.

When you find other users who have similar tastes and interests, you can keep track of their pin discoveries by following their boards.

Helpful Hints

– Be sure to leave a description of the image that you’re pinning for both your own reference and for others who might repin it. This will also make it easier for other users to find your pins when searching by keyword on Pinterest. You should also categorize your boards based on subject matter (you will be prompted to do this when you click on your individual boards) for the same reason.

– Don’t be afraid to pin images of your own work! If you’re an artist, photographer, designer etc. and want to share a project that you are particularly proud of, go for it, just don’t over-promote. This is especially useful when you pin images directly from your website or blog – that way there is more of a chance that other users will follow the link back to your site.

-If you have friends that use Pinterest and want to make sure that they see an image that you pinned, you can tag them in the description using ‘@’ followed by their user name (just like on Facebook and Twitter).

– If you are tagging a picture of something that is for sale in an online store, you can add a price banner to the image by simply typing $ followed by the amount (ex. $10). This is very helpful for the many people that find items on Pinterest that they would like to purchase.

How do I sign up?

Currently, Pinterest is by invitation only, similar to Google+ earlier last year. When we signed up a few months ago by requesting an invitation, we didn’t have to wait very long before we received it. Once you have received your invitation, you are able to login using your Facebook or Twitter account, which is nice and convenient.

If you are already on Pinterest, you can follow Envigor’s discoveries here.

Author: Amanda
Posted on: January 3rd, 2012
Category: Social Media
Tags: branding, Pinterest, Small Business, Social Media
Amanda - Head of Creative at Envigor.
Amanda takes charge of all creative design work at Envigor, from designing your logo to laying out your website. She is also a graduate of Baker College with a Bachelors degree in Graphic Communications with a minor in Marketing, and is experienced in print and web design, typography, identity creation and branding. Find out more about Amanda...

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Envigor Design did an awesome job with our company's website. They put together a great site in a timely manner and provided quick and thorough responses to all our questions/requests. All of this was provided at a reasonable price. They are very pleasant to work with and I highly recommend them. Thanks Andy and Amanda!
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The White Lake Area Chamber of Commerce highly recommends Envigor Design! It has been a great experience working with Andy and Amanda as they designed and created our new logo and website design. They listened to what we needed in a site and have responded in a timely manner to complete the project. We are very proud of our beautiful web site plus it is user friendly for our members, community and visitors. They are both very communicative, patient, innovative and professional. We enjoy having a continued working relationship with them still today!
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The creative folks at Envigor have helped us establish an attractive web presence that provides excellent information and customer service. Andy and Amanda helped make our vision a reality through their excellent questions and design talents. In addition to leading our site creation, they have provided excellent support services and have been willing to help us problem-solve and keep us up to date and relevant. We enjoy working with Envigor and highly recommend their services.
Great to Work With - by , October 25, 2014
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I was referred to Envigor from another website developer that couldn't help with our project. Andy and Amanda were great to work with - heard what I was asking for and put it out there. The support we've received since going live has been great. I would and have recommended them to others!
Extremely Professional - by , November 27, 2013
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Andy was extremely professional and easy to work with while designing our website. The website turned out great and Andy and Amanda are both great at getting back quickly when I have a question or need some help.
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I found Envigor through a side project they did on Etsy. I was looking for a designer for a website and marketing products. I'm on the complete other side of the country from Envigor. They were fantastic. I've never worked with a graphic designer before, but I can't imagine the process going any smoother than it did. It felt like Amanda was beside me as I opened my business. She was smart, professional, and put up with my mood swings gracefully. (I would like the logo one day, and then email her back the next day saying I didn't.) I could not have asked for someone more responsive. Emails were always answered immediately, with usually more information that I expected. Envigor delved pretty deeply into what kind of branding would best play to my business's strengths, and created something beautiful. I can't recommend them highly enough.
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Working with Andy and Amanda was an easy experience. They listened to what we wanted and then put their creative and technical spin on it to end up with a great product. Thank you guys for your help! The Weathervane Inn