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What to do for your business during the off season

December 15th, 2011
What to do for your business during the off season - Envigor

Does your small business suffer from a lull this time of the year? Or maybe you are only open seasonally. Either way, the winter months, especially those following the Holidays, could be a slow and trying time for you. Not to worry, there are several things that you can, and should, be doing to help strengthen your business during this time.

Revisit your marketing plan. Now is your chance to look back and reevaluate your marketing plan. Your local business environment is always changing which means that your marketing plan may need to be adjusted as well. For example, maybe you have discovered a new market to target, or your competitor’s strengths have evolved. Whatever the case, your marketing strategy should be adapted to reflect these changes.

Strengthen your identity. Look over your business’ identity with a critical eye – does something not fit or are you in need of an update? Remember, your identity includes more than just your logo; it’s your entire image as a business. That includes everything from your logo to your promotional materials to signage. Maybe your menus are outdated or your business cards don’t match any of your current advertising. Put yourself in your customer’s shoes and consider whether or not everything is consistent and professional. If not, now is a perfect time to work on changing that.

Increase your social media presence. Sites like Facebook and Twitter play such an integral part in connecting and engaging customers with businesses. For individuals who are new to using these social media sites for promotion, however, it is often overwhelming and difficult to even know where to start. Use the off season to familiarize yourself with these sites and brainstorm ideas of how to take advantage of these free marketing tools. There are plenty of resources out there to help you get started.

Broaden your network. A slow period also presents a perfect opportunity to get out there and make new contacts. Become more involved in community events. Join a local business group such as your Chamber of Commerce or an association of professionals. You never know what opportunities might present themselves through networking with other small business owners.

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Author: Amanda
Posted on: December 15th, 2011
Category: Local Business
Tags: identity creation, local business, marketing, networking, Small Business, Social Media
Amanda - Head of Creative at Envigor.
Amanda takes charge of all creative design work at Envigor, from designing your logo to laying out your website. She is also a graduate of Baker College with a Bachelors degree in Graphic Communications with a minor in Marketing, and is experienced in print and web design, typography, identity creation and branding. Find out more about Amanda...

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Pleasant to Work With - by , March 4, 2015
5/ 5stars
Envigor Design did an awesome job with our company's website. They put together a great site in a timely manner and provided quick and thorough responses to all our questions/requests. All of this was provided at a reasonable price. They are very pleasant to work with and I highly recommend them. Thanks Andy and Amanda!
Amazing to Work With - by , November 3, 2014
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Andy and Amanda of Envigor Design were amazing to work with in designing our new website. We continue to use them for print materials as well. They clearly layout the process and work very hard to make everything very easy. They continue to exceed our expectations!
Innovative and Professional - by , October 29, 2014
5/ 5stars
The White Lake Area Chamber of Commerce highly recommends Envigor Design! It has been a great experience working with Andy and Amanda as they designed and created our new logo and website design. They listened to what we needed in a site and have responded in a timely manner to complete the project. We are very proud of our beautiful web site plus it is user friendly for our members, community and visitors. They are both very communicative, patient, innovative and professional. We enjoy having a continued working relationship with them still today!
Highly Recommend - by , October 27, 2014
5/ 5stars
The creative folks at Envigor have helped us establish an attractive web presence that provides excellent information and customer service. Andy and Amanda helped make our vision a reality through their excellent questions and design talents. In addition to leading our site creation, they have provided excellent support services and have been willing to help us problem-solve and keep us up to date and relevant. We enjoy working with Envigor and highly recommend their services.
Great to Work With - by , October 25, 2014
5/ 5stars
I was referred to Envigor from another website developer that couldn't help with our project. Andy and Amanda were great to work with - heard what I was asking for and put it out there. The support we've received since going live has been great. I would and have recommended them to others!
Extremely Professional - by , November 27, 2013
5/ 5stars
Andy was extremely professional and easy to work with while designing our website. The website turned out great and Andy and Amanda are both great at getting back quickly when I have a question or need some help.
They were fantastic - by , July 18, 2011
5/ 5stars
I found Envigor through a side project they did on Etsy. I was looking for a designer for a website and marketing products. I'm on the complete other side of the country from Envigor. They were fantastic. I've never worked with a graphic designer before, but I can't imagine the process going any smoother than it did. It felt like Amanda was beside me as I opened my business. She was smart, professional, and put up with my mood swings gracefully. (I would like the logo one day, and then email her back the next day saying I didn't.) I could not have asked for someone more responsive. Emails were always answered immediately, with usually more information that I expected. Envigor delved pretty deeply into what kind of branding would best play to my business's strengths, and created something beautiful. I can't recommend them highly enough.
An Easy Experience - by , April 7, 2011
5/ 5stars
Working with Andy and Amanda was an easy experience. They listened to what we wanted and then put their creative and technical spin on it to end up with a great product. Thank you guys for your help! The Weathervane Inn